The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today's highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
- Available Now -- No Waiting!
- Edgar Award for Best Novel - eBooks
- Hottest eBooks!
- New Adult eBooks
- New Kids & Teen eBooks
- Your New Favorite eBook!
- See all ebooks collections
- Available Now -- No Waiting!
- Edgar Award for Best Novel - eAudiobooks
- Hottest Audiobooks!
- New Adult Audiobooks
- New Kids & Teen Audiobooks
- Your New Favorite Audiobook!
- Always Available Audio
- See all audiobooks collections